Once the movie started overactive children started to run around the theater Some laughing. Some moaning. A child who appeared to be 14 of so ran up to the screen and started to rub and hug it while the preview for "Smurfs 2" played. Okay. Maybe he just really likes The Smurfs. Then he started humping the images. He REALLY likes Smurfs. Another kid started to bang his head into the palm of his hand again and again. And Again. We started to think, "What the funk? Can't people control their kids?" Several other families without over active kids send parents out to complain. A manger type popped her head in and tried to control the kids. They would settle down for a few moments then go at it again once she left.
It wasn't until the movie ended that we realized this was a retarded (not PC term, I know) Movie. Turn out the mysterious SF on our tickets stood for Sensory Friendly. Do you know what that means? Probably not unless there is a special needs kid in your life. It means this showing of the film is set for Special Need folks.
We had not idea! And we were not alone. Several other families at the film didn't know what SF meant. They left as angry as we did. We all just wanted to see the first screening on the day and ended up with a miserable experience. How is anyone without a special needs child supposed to know that the SF code (As I said I learned hours later stands for Sensory Friendly) means that special needs kids are welcome to run and scream around the theater?
Why the funk didn't the pimple faced kid who sold us tickets at the AMC tell us that the 10am was for kids with special needs and that maybe we would prefer to see the 10:20 movie that was not "Sensory Friendly?" See I didn't say the 10:20 "Normal" screening. I get that autistic children and retarded (dated term I know) adults want to enjoy films. And I applaud AMC for setting something up for them. But WHY THE FUNK DIDN'T YOU LET THE REST OF US KNOW?! And why didn't the AMC manager try to make up for the bad experience? Saying "I'm sorry but ti is a SF screening" when we don't know what the Funk SF means is not making us feel better. I saw 5 families with NON-Special Needs kids leave angry as hell. A handful of free passes and some re-training for your box office staff would go a long way towards making your customers happy. How bout it AMC? There are hundreds of places to see movies in L.A. and I won't be rushing back to AMC in Burbank, where we've gone for 10 plus years, anytime soon.
And to anyone who wants to attack me for speaking my mind. Eat it! I know it's tough to have special needs kids. And this post says nothing bad about them or your struggle. And I know how lucky I am that my kids don't have issues. I compliment AMC for providing a showing of a film especially for you and yours. I just wish they had made us aware before or at least did Something for us after. AMC failed here and that's the Bitter Truth.